Neftalie/Maloof Money CupGreg Lutzka throws a f/s 270 to lipslide during a Maloof Money Cup South Africa event. The MMC will lapse to South Africa in a new year.
My partner in NJSkateshop, Steve Lenardo, has a flattering spot-on speculation about a state of skateboarding — it’s branch into veteran wrestling. One can’t assistance though see a association when everybody has a stupid illusory nickname and we have grown group video-rap-beefing on a Internet. And of march there is a consistent gossip mill. Recently a Maloof Money Cup scaled behind a annual eventuality reason during a Magic Trade Show and scrapped a Southern California competition due to delays in a Huntington Beach Skatepark. In loyal wrestling fashion, a gossip fast widespread that a Maloof’s were finished and pulling out of skateboarding — it was like Triple H started revelation everybody The Undertaker was dead.
I get some-more fraudulent information entrance opposite my bureau table afterwards one can trust (yes, we have an bureau and a desk) though this tidbit unequivocally held my attention. If loyal we was going to be unequivocally bummed given a MMC is a usually competition array now committed to building permanent skateparks in a places they reason their events. we motionless to call Maloof Money Cup President, Tim McFerran and ask him if Hulk Hogan is, in fact, bald underneath his do-rag. Turns out a Maloofs are still committed to skateboarding and have selected to take a page from David Stern’s playbook, who has grown a NBA into a tellurian materialisation given he took over as commissioner in 1984.
ESPN.com: we was told we weren’t doing an eventuality in Vegas for Magic and now we see you’re not carrying a prolonged ollie contest.
McFerran: We started a partnership with Magic roughly 3 years. Magic had all a collection to yield sales and minister to a movement attention though they didn’t have anyone assisting them in a skateboarding world. They have all a vital retailers entrance to their show, what they lacked was a skateboard retailers, like yourself, going there. They came to us and asked us to assistance and we have finished some contests: high ollie, best line and now prolonged ollie. We’re still doing The Maloof Long Ollie Challenge. But it has to change a lot to compare a economy. It will be videotaped and put on a Website. Luis Tolentino will be there, Famous is a large partial of it, they’re holding caring of all a invites and it’s still going to be fun. Time was a cause as to since we’re not doing a informal qualifiers, though a Maloof’s business is refocusing on where we consider a expansion is, that is international. The expansion of skateboarding is unequivocally internationally.
So it’s protected to contend a South African Maloof Money Cup was a success?
South Africa was an unimaginable success. That city sole out each hotel, over 4000 rooms, for each day we were there. They guess over 1000 tents were there. The glow dialect indeed sealed down a eventuality each singular day, including a use day, given there were too many people. It was phenomenal. We had an opening rite that would opposition a tiny Olympics. It involved, singing and skits and theatrics that lasted 2.5 hours and finished with a 30-minute fireworks program. We had about 1.6 million streams. We had 755,000 streams in New York and 1.9 million in DC. What we’ve finished is combined a code that’s global.
But we listened we are pulling out of skateboarding.
No, no, no. I’ve invested 5 years of my life — we’re not going anywhere. The skatepark conditions in Huntington Beach threw us for a loop. We didn’t count on it holding so prolonged for a park to be built. We counted on carrying an eventuality there and that hurt. We done a joining that we weren’t going to have any some-more events unless we built a permanent skatepark. We spent a lot of time determining what we should do and we didn’t have time to build a skatepark and we didn’t wish to build something temporary. But we have a long-term agreement with South Africa, and we’re 30 days divided from announcing dual some-more countries. Is dual some-more skateboarding events in Southern California going to assistance skateboarding around a universe grow? we don’t consider so. We wish to do 3 events outward of a U.S. in 2012 and it’s usually going to grow from there given we have already got some other countries in line for 2013, all with permanent parks to be left behind. Yahoo recently listed South Africa as an rising marketplace for skateboarding, a Retailers Association attributed a 35% boost in sales given of Maloof going there and we wish to have that same outcome in each nation that we go to. We wish to assistance build skateboarding globally.